# Google Ads and Advertising: build and monitor campaigns

> Connect a Google Ads account, build and manage Google Ads campaigns, set budgets, sync audiences and watch results from the Advertising menu.

Source: https://enydea.com/en/documentation/google-ads-and-advertising · Last updated 2026-10-02

## What Advertising does

**Advertising** in the left sidebar is the home of your ad accounts. Google Ads is the only platform with a campaign builder in Enydea. The Facebook / Instagram, LinkedIn and Pinterest cards only open [Social Media](https://enydea.com/en/documentation/social-media-and-whatsapp.md), where you connect those accounts. Enydea cannot build Facebook, LinkedIn, Pinterest or TikTok ad campaigns.

![The Advertising Platforms screen listing Google Ads, Facebook / Instagram, LinkedIn, Pinterest and the Budget Controller](https://enydea.com/seo-assets/screens/advertising.webp)

*Advertising Platforms. Connected platforms are marked; the Budget Controller opens its own dashboard.*

> **Note:** The Advertising and Google Ads screens are English only, also in the Dutch, German and French app.

> **Warning:** Enydea works on your real Google Ads account. Enabling a campaign, changing a budget, or applying a budget plan can spend real money there. **Enable** and **Pause** act at once, with no confirmation. Budgets are applied in your Google Ads account's currency, whatever currency a field shows.

## Before you start

- A Google Ads account that you can sign in to, with its customer ID.
- A marketing relation selected in **Current Account** in the sidebar. The Google Ads connection belongs to that relation.
- Optional: a Google Merchant Center account ID for Shopping or Performance Max campaigns.

## Connect Google Ads

1. Open **Advertising**, then select **Manage Accounts**.
2. In the **Google Ads** section, select **Connect with Google**.
3. Sign in to Google and approve access.
4. Back in Enydea, pick the account in **Select Google Ads Account**.

If an account shows **No Customer ID**, select **Select Customer** and pick one. The pencil icon (**Edit Customer ID**) changes it, in the format 123-456-7890. Select a row to make it the **Active** account. **Disconnect All** removes the Google Ads connections of this relation.

When an account is connected, **Configure Tracking Tag** opens **Configure Website Tracking**. Enter the **Google Ads Conversion ID** (like `AW-XXXXXXXXXX`) and select **Save & Enable Tracking**. The tag loads on your website only after visitors give marketing consent. See [Website tracking and consent](https://enydea.com/en/documentation/website-tracking-and-consent.md). The LinkedIn and Pinterest sections have the same prompt (**Configure Insight Tag**, **Configure Pinterest Tag**). Your website loads the LinkedIn Insight Tag. A Pinterest Tag ID is saved but not loaded.

## Budget Controller

**Budget Controller** splits one monthly budget across channels.

1. Select **New Budget**. Enter a **Name**, **Total Monthly Budget** and **Currency**.
2. Choose **Fixed %**, switch channels on, and set a percentage per channel. The total cannot pass 100%.
3. Select the budget, then **Preview allocation** to see monthly and daily amounts. The daily amount is the monthly amount divided by 30.
4. **Apply to platforms** asks you to confirm.

What **Apply to platforms** does:

- **Google Ads:** only for a channel with a value in **Google Ads account ID**. For every enabled campaign in that account, Enydea sets the daily budget to an equal share of the channel's daily amount. This overwrites budgets you set before.
- **Facebook / Instagram and LinkedIn:** the amounts are stored in Enydea only. Nothing is sent to Meta or LinkedIn. Facebook can show **Applied** anyway.

The **Google Ads account ID** field needs the id that Enydea stores for your Google Ads connection. The customer ID on the accounts page (123-456-7890) is a different number, and no screen shows the stored id. If Google Ads shows **Error**, do not assume anything was applied. To control spend, set budgets per campaign in campaign detail.

**Dynamic (performance)** mode and **Auto-apply allocations every reallocation period** are on the form, but Preview and Apply use the percentages only, and nothing runs on a schedule.

## Google Ads screens

Open **Google Ads** on the Advertising page, or **Dashboard** in the account section.

### Dashboard

The dashboard lists campaigns with spend, clicks, conversions and daily budget, with filters **All**, **Active**, **Paused** and **Draft**. **Sync** imports campaigns and metrics from Google Ads, including campaigns created outside Enydea. The play and pause icons enable or pause a campaign immediately. Buttons open **New Campaign**, **AI Analytics**, **Asset Review**, **AI Auto-Setup**, **Retargeting**, **AI Agent Hub** and **Account Settings**.

### Setup Wizard

The wizard is at `https://app.enydea.com/google-ads/onboarding`. It asks for **Business Info**, **Goals**, **Targeting** and **Budget**, then offers **AI Smart Setup** or **Manual Setup**. **Apply & Create Campaign** only opens the campaign builder with your answers. Nothing is created in Google Ads yet.

### Campaign builder

Select **New Campaign**. The tabs are **Campaign Settings**, **Ad Content** and **Preview & Launch**.

1. In **Campaign Settings**, set the name, **Campaign Type** (Search, Performance Max, Display, Shopping or Video), **Daily Budget**, **Bidding Strategy**, **Target Countries** and **Target Languages**. **AI Campaign Advisor** suggests a type, bidding and budget. **Generate Keywords with AI** suggests keywords.
2. In **Ad Content**, generate headlines (30 characters at most) and descriptions (90 at most) and select the ones you want.
3. In **Preview & Launch**, check the summary and select **Create Campaign**.

**Create Campaign** creates the campaign, its budget and its country and language targeting in Google Ads, with status PAUSED. **Save as Draft** only returns to the dashboard and saves nothing. Enydea does not create the ads themselves in Google Ads. The headlines and descriptions stay in Enydea.

### Campaign detail

Select a campaign to **Pause** or **Enable** it, open **Analytics** or **Extensions**, view performance for **Today**, **7 days**, **30 days** or **90 days**, and change the daily budget under **Budget & Bidding** (this updates Google Ads). **New Ad Group** adds an ad group with a name, **Max CPC** and status. Shopping and Performance Max campaigns also show **Product Groups & Filters**.

### Asset Review

**Asset Review** is a checklist for headlines and descriptions. Pick a **Campaign** and **Content Language**, optionally **Generate AI Assets**, then approve, reject or flag in **Pending Review**, **Approved** and **Issues**. Your decisions are not saved and nothing is sent to Google Ads.

### AI Auto-Setup (Performance Max)

1. Enter your **Website URL** and select **Preview Products**.
2. Choose **Ad Channels** and the options. The channels only decide which image sizes are generated.
3. Select **Start AI Campaign Setup**. When it finishes, select **Create Google Ads Campaign**, fill in the name, budget and countries, and select **Create Campaign**.

This creates a paused Performance Max campaign with an empty asset group. Add the generated images in Google Ads. When a setup job finishes, **Auto-sync new products** (on by default, see **AI Agent Hub**) also adds the product and service names as structured snippets to every enabled campaign in the connected account.

### Other screens

| Screen | What it does |
|---|---|
| **Merchant Center Products** | Reached from a Shopping or Performance Max campaign (**View Products**). Enter the **Merchant Center Account ID**, **Load Products** or **Sync from Merchant Center**, and tick **In Campaign**. The tick is saved in Enydea. |
| **AI Analytics** | **AI Performance Analysis** compares campaigns and writes rankings, budget advice and tips. |
| **Comprehensive Strategy Advisor** | At `https://app.enydea.com/google-ads/strategy`. No screen links to it. **Generate Strategy** writes a plan. |
| **Retargeting** | **New Audience** builds a CRM segment from rules. **Sync to Platforms** sends hashed email addresses (and phone numbers, when stored) of matching CRM relations to Google Ads Customer Match. Facebook sync needs a Facebook ad account ID that no Enydea screen collects, so it ends with an error. |
| **Extensions** | Reached from campaign detail. Adds conversion actions, sitelinks, callouts, call extensions and snippets in Google Ads. |
| **AI Agent Hub** | **Nightly performance report** at 2am by email, hourly **budget monitoring** with an alert threshold, optional **Auto-pause campaign when budget is 100% exceeded**, and **Auto-sync new products**. **Run report now** sends one. Alerts appear under **Agent Alerts**. |

> **Note:** A connected Google Ads account runs the nightly report and budget monitoring with default settings even if you never open **AI Agent Hub**. Auto-pause is off by default.

## Related

A full walk-through is in [Tutorial: Google Ads campaign](https://enydea.com/en/documentation/tutorial-google-ads-campaign.md). To ask about spend in chat, see [AI Assistant and AI Agents](https://enydea.com/en/documentation/ai-assistant-and-agents.md).