# Mailings and campaigns: design, schedule and send bulk email

> Build email templates, set up a campaign with follow-ups, schedule it and send it to a mailing list through your own sending domain.

Source: https://enydea.com/en/documentation/mailings-and-campaigns · Last updated 2026-10-02

## What the Mailings screen does

**Mailings** sends bulk email to a list of recipients. It has three tabs: **Template Editor** (design emails and save them as templates), **Campaigns** (group mailings, choose the audience and schedule them) and **Mailing list** (recipients; see [Mailing lists and segments](https://enydea.com/en/documentation/mailing-lists-and-segments.md)). It works on the relation shown in **Current Account**; without one it says "Please select Relation".

![The Mailings start screen offering Blank Template, From Template and Create with AI, above the Template Editor, Campaigns and Mailing list tabs](https://enydea.com/seo-assets/screens/mailings-start.webp)

*The Mailings start screen. The tabs along the top are Template Editor, Campaigns and Mailing list.*

> **Note:** Parts of this screen are translated. In the Dutch, German and French app some button names differ from the English names used here, and **AI campaign setup** stays in English.

## Before you start

- Verify a sending domain. Campaign mail goes out through your own domain, not through your mailbox. See [Set up a bulk email domain](https://enydea.com/en/documentation/tutorial-set-up-bulk-email-domain.md).
- Create a mailing list with recipients.
- If the domain in **Send from** is not verified when the send time arrives, nobody receives the mailing and it is still marked as sent.

## Build a template

![The mailing template editor with subject line, preview text, view width and font controls and a Tools palette of drag-and-drop blocks](https://enydea.com/seo-assets/screens/mailings-editor.webp)

*The template editor: subject line and preview text at the top, the Tools palette with the blocks you drag onto the page.*

1. Open **Mailings** -> **Template Editor**.
2. Choose how to start: **Blank Template**, **From Template** (**Saved** or **Standard**; **Examples** has no templates) or **Create with AI**. **Recent template** reopens your last one.
3. Fill in **Subject Line** and **Preview Text** (the first lines shown in the inbox).
4. A blank template starts with one section; add more with the **+** icon. Drag blocks from **Tools**: Image, Text, Button, Divider, Accordion, Carousel, Spacer, Social, Footer, Dynamic and Load from URL. The **Footer** block adds your relation's name and address and an unsubscribe link.
5. Click **Preview Mail** to see it at desktop or mobile width. There is no test-send button.
6. Click **Save** and name the template. The dots menu also has **Save as New**, **Download as File**, **Load from File** and **Paste Template**.

Personalise with tokens, in the body or the subject. In **Tools**, **Dynamic input** lists the name, company and title tokens; click one to copy it. Type the others yourself. Tokens read each recipient's list entry:

| Token | Fills in |
|---|---|
| `%recipient_firstname%`, `%recipient_lastname%`, `%recipient_name%` | First name, last name, full name |
| `%recipient_company%`, `%recipient_title%` | Company and title |
| `%recipient_info1%` to `%recipient_info4%` | The **Info1** to **Info4** list fields |
| `%unsubscribe_url%`, `%unsubscribe%` | The unsubscribe address, or a ready-made link |

A missing company becomes "your company", and a greeting such as "Hello %recipient_firstname%," becomes "Hello," when there is no first name.

**AI help:** the sparkle button (**Generate AI Message**) takes a description of at least 10 characters and a website to read, shows a preview, and **Use This Content** loads it. **Create with AI** opens the **AI-Enhanced Mailing Creator** with three tabs: **Configure Mailing**, **Generate Content**, **Review & Customize**. Click **Save & Use** to load the result.

## Create a campaign

A campaign has a name, one or more mailing lists and a chain of mailings: a first mailing and optional follow-ups. The Campaigns tab has no new-campaign button. Create one with **AI campaign setup**:

![A campaign called Autumn valve promotion with its mailing list and the mail it sends](https://enydea.com/seo-assets/screens/mailings-campaigns.webp)

*A campaign: its name, notes, the mailing list it goes to and the mails it contains.*

1. Open the **Campaigns** tab and click **AI campaign setup**.
2. In **What is this campaign about?** describe the goal. Optionally choose a **Primary goal**. Click **Generate plan**.
3. Review the plan: **Campaign name**, the audience with an estimated size, and the **Sequence** with subjects, timing and triggers. Plans can include A/B subject variants and send-time optimization; there is no separate switch for them elsewhere.
4. Click **Create campaign**. Enydea creates the campaign, a dynamic audience list built from your CRM, and the mailings with subjects and timing but no content.
5. Select the campaign in the list. If it appears under a generic name, change it in **Name**.

The generated list is built from CRM relations that have an email address. In **Mailing list**, remove it (click its x) and add your own list if you want a different audience.

For each mailing, click the dots menu -> **Edit**:

1. Click **Show templates** and choose a saved template, then click **Hide templates** to see **Subject**. The template's content is copied into the mailing, so later changes to the template do not change this mailing.
2. Set **From Name**, **Send from** (an address on your verified domain) and **Subject**. Choosing a template can pre-fill **Send from** with a guessed address, so always check it.
3. For a follow-up, set **Send To**: **All**, **Previous Opened**, **Previous Clicked** or **When Visited Link** (then **Select Links**).
4. Set the timing. **Fixed Time** uses **Send time**, **Timezone** and **Send date**. **Dynamic Time** (follow-ups to openers, clickers or link visitors) uses **Hours after click**.
5. Optional: **Add attachment URL** adds a hosted file, fetched when the mail is sent. A link that cannot be fetched is skipped.
6. Click **Save**.

Click **+** beside a mailing (**Add Follow-Up Mail**) to add a follow-up. **Show mails** filters by **All mails**, **Send mails**, **Scheduled mails** and **Not ready**.

## Schedule and send

There is no send-now button. Sending works like this:

1. Click **Schedule** in a mailing's dots menu, or **Schedule All** (clock button) and confirm. Enydea checks the mailing (every mailing, for **Schedule All**) and may show **From field missing**, **Subject field empty**, **Missing mail content**, **Missing Send date** or **Send date must be in the future**. **Schedule All** also needs a list (**Mailinglist missing**) and at least one mailing.
2. Every minute, Enydea sends the scheduled mailings whose date and time have arrived. To send soon, schedule a time a few minutes ahead. A mailing more than 24 hours overdue is not sent automatically by default.
3. Delivery is metered. By default at most 80 messages per hour go out for each sending domain; the rest wait in a queue and follow in later hours.
4. Unsubscribed and bounced addresses are skipped. Dynamic lists refresh first unless you turned that off.

Once a mailing is sent you cannot edit or delete it, and there is no unschedule option. Delete a scheduled mailing to stop it. Once Enydea has queued the messages, a notification reads "Campaign mailing ... sent to N recipients". If N is 0, check the domain and the list. Replies go to the **Send from** address, so create it under **Email Addresses** with forwarding.

## Check results

Open the [Dashboard](https://enydea.com/en/documentation/dashboard.md) and add the widget from the speed-dial button **Add mailing data**. It charts Delivered, Opened, Clicked, Unsubscribed, Complained, Stored and Failed. A relation's **Journey** tab shows email interactions per contact.

## Related

- [Mailing lists and segments](https://enydea.com/en/documentation/mailing-lists-and-segments.md)
- [Tutorial: your first campaign](https://enydea.com/en/documentation/tutorial-first-campaign.md)
- [Set up a bulk email domain](https://enydea.com/en/documentation/tutorial-set-up-bulk-email-domain.md)