# Tutorial: Build and monitor a Google Ads campaign

> Connect Google Ads, create a paused campaign with the builder, review its copy, enable it on purpose and monitor results, with the spend risks explained.

Source: https://enydea.com/en/documentation/tutorial-google-ads-campaign · Last updated 2026-10-02

## Goal

Create a Google Ads campaign from Enydea, keep it paused until it is ready, enable it on purpose, and monitor it. Plan about 30 minutes.

> **Warning:** Enydea works on your real Google Ads account. Enabling a campaign, or changing a budget, can spend real money. **Enable** and **Pause** act at once, with no confirmation. Use a low daily budget while you learn.

> **Note:** The Advertising and Google Ads screens are English only, also in the Dutch, German and French app.

## What you need

- A Google Ads account you can sign in to and are allowed to spend from.
- A marketing relation selected in **Current Account** in the sidebar.
- Optional: the tracking script on your website. See [Tutorial: Install the website tracker](https://enydea.com/en/documentation/tutorial-install-website-tracker.md).

## Steps

![The Advertising Platforms screen](https://enydea.com/seo-assets/screens/advertising.webp)

*Advertising Platforms.*

### Connect

1. Open **Advertising**, then select **Manage Accounts**.
2. In the **Google Ads** section, select **Connect with Google**. Sign in and approve access.
3. In **Select Google Ads Account**, choose the account to connect.
4. If **Configure Website Tracking** opens, enter your **Google Ads Conversion ID** (like `AW-XXXXXXXXXX`) and select **Save & Enable Tracking**. Or select **Skip for Now**.

### Build

5. Open **Advertising**, select **Open Dashboard** on the **Google Ads** card, then select **New Campaign**. Optional: the setup wizard at `https://app.enydea.com/google-ads/onboarding` collects your goals first. It only prefills the builder.
6. On **Campaign Settings**, enter a **Campaign Name**. Choose **Campaign Type** (start with Search), a low **Daily Budget**, a **Bidding Strategy**, **Target Countries** and **Target Languages**. Strategies marked **Requires Conversion Tracking** need your tracking set up first.
7. Select **Generate Keywords with AI** and pick the keywords you want.
8. On **Ad Content**, select **Generate Headlines with AI** and **Generate Descriptions with AI**, and select the ones to keep.
9. On **Preview & Launch**, check the summary and select **Create Campaign**. Do not use **Save as Draft**: it saves nothing.

Enydea creates the campaign, its budget and the country and language targeting in Google Ads, with status PAUSED. It does not create the ads. Your headlines and descriptions stay in Enydea.

### Review

10. On the dashboard, find the campaign. Its status is **PAUSED**. Select it to open the campaign detail.
11. Check **Budget & Bidding** and **Targeting**. Select **New Ad Group** if you want one, with a name and **Max CPC**.
12. Go back and select **Asset Review**. Pick the campaign and language and read the headlines and descriptions with their policy scores. This is a checklist. Your approvals are not saved and nothing is sent to Google Ads.
13. Open your account in Google's own Google Ads interface and add the ads the campaign needs. Enydea cannot do this for you.

### Enable and monitor

14. When you are ready, select the play icon on the dashboard, or **Enable** on the campaign detail. Spending can start now.
15. Select **Sync** on the dashboard to import the latest numbers. Read **Spend**, **Clicks**, **Conversions** and **ROAS**. On the campaign detail, switch between **Today**, **7 days**, **30 days** and **90 days**.
16. Open **AI Agent Hub**. Check **Hourly budget monitoring** and set the **Budget alert threshold (%)**. Optionally switch on **Auto-pause campaign when budget is 100% exceeded**. Select **Save settings**.
17. To stop spending at any time, select the pause icon or **Pause**.

## Check your work

- Before step 14, the campaign shows **PAUSED** in Enydea and in Google Ads.
- After step 14, the status is **ENABLED**. Numbers appear after a **Sync**.
- Under **Agent Alerts**, warnings appear when spend reaches your threshold.

## Next steps

- Read the full reference in [Google Ads and Advertising](https://enydea.com/en/documentation/google-ads-and-advertising.md).
- Make sure visitors can consent to your tags. See [Website tracking and consent](https://enydea.com/en/documentation/website-tracking-and-consent.md).
- Ask the assistant about spend. See [AI Assistant and AI Agents](https://enydea.com/en/documentation/ai-assistant-and-agents.md).