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Answer customers in Conversations: WhatsApp and website chat

Level: BeginnerLast updated:

Goal

You connect a WhatsApp Business number, find a customer message in Conversations, answer it, and know what to do when a message is not delivered, the 24-hour window has closed, or a customer replied STOP. This takes about 15 minutes.

What you need

  • A relation selected in Current Account in the sidebar. WhatsApp and templates belong to that relation.
  • A Meta (Facebook) Business account, and a phone number you can verify for WhatsApp Business.
  • Optional: a website chat, if you also want visitors in the same inbox (Put a chat widget on your website).

Note: The labels on the Conversations screen are in English in every language of the app.

Steps

Connect WhatsApp

  1. Click Conversations in the sidebar, then the WhatsApp setup tab.
  2. Click Connect WhatsApp Business, then Connect with Meta. Enydea opens Meta's own sign-up window.
  3. In the Meta window, log in to your Meta or Facebook Business account, select or create a WhatsApp Business Account, and add or verify your phone number.
  4. Back in Enydea, the number appears under Connected Phone Numbers with the chip Sends from here.
  5. If a box titled Setup is not finished appears, read what it lists and click Finish setup. Two-step PIN (optional) is only for a number that already has a PIN.

The WhatsApp setup tab on Conversations with one connected phone number and a Manage templates button

The WhatsApp setup tab. Manage templates opens the template manager, where you create and track your message templates.

Read the list

  1. Click the Inbox tab. Website chats and WhatsApp messages are in one list, newest first.
  2. Use All, WhatsApp and Website to filter, or type a name, number or message in the search box.
  3. Read the tags under each name. Needs reply means the customer wrote last. A WhatsApp row also shows Replies open for and the time left, Template needed, or Replied STOP. A website chat shows Website chat.

The Conversations inbox with a list of website chats and WhatsApp conversations and one conversation open

The Inbox tab. The list is on the left and the open conversation on the right.

Answer inside the 24-hour window

  1. Click a conversation. A green banner says how long you can reply freely.
  2. Type your answer under Write a reply... and click the send button. Enter also sends it.
  3. Watch the tick under your message: Sending, Sent, Delivered or Read. Hover over the tick to see its name.

A WhatsApp conversation with the green window banner, a customer question and two replies marked as read

An open conversation. The double blue tick under a reply means the customer has read it.

When the window is closed

WhatsApp delivers a free-text message only for 24 hours after the customer last wrote. After that the banner says The 24-hour reply window is closed and the box for typing is replaced by a template picker.

  1. Choose an approved template under Template.
  2. Fill in the Value for fields. The Preview shows the message as it will be sent.
  3. Click Send template.

If there is no approved template yet, Enydea says so and offers Create a template, which opens the WhatsApp setup tab. A marketing template is refused for a person who has not agreed to marketing messages; the screen shows the reason.

When a message is not delivered

A message that WhatsApp could not deliver shows a red tick named Not delivered and a line underneath that starts with Not delivered. and gives the reason. The usual reason is that the window had closed. Send an approved template, as above.

A WhatsApp conversation whose last reply shows Not delivered with the reason, and the template picker below

A reply that could not be delivered because the window had closed, with the template picker open.

A customer who replied STOP

The row shows Replied STOP and the conversation shows a red banner. The composer says that replies are switched off for this customer. Do not look for a way around it: they can write to you again whenever they want.

Website chats

A website chat opens in the same screen. Your reply goes to the visitor in the chat window on your website. There is no 24-hour window, tick or template for these. If the chat has AI auto-reply on, the AI's messages carry the tag AI assistant. Chat settings, embed code and office hours are on the Website chat tab of Conversations (Website chat).

Check your work

  • Your number appears under Connected Phone Numbers on the WhatsApp setup tab.
  • Send a WhatsApp message to your number from your own phone. A row for it appears in the Inbox tab, tagged Needs reply.
  • Your answer shows a tick under it, and after a short time Delivered.
  • To test the closed window, open a conversation whose last customer message is more than 24 hours old: the template picker should appear instead of the text box.

Next steps

  • Create and track templates (Social media and WhatsApp).
  • Turn on AI auto-reply or office hours for your website chat (Website chat).
  • Disconnect a WhatsApp account with Disconnect on the WhatsApp setup tab. Messages and templates already stored stay.