Website tracking and consent settings

Last updated: 2026-10-02

What website tracking does

After you add one snippet to your website, Enydea records visits and links them to your CRM where it can. It tracks page views, clicks, scroll depth, form interactions, file downloads, UTM parameters, device and browser, and an approximate location from the visitor's IP address (city, country, company). It also shows a consent banner. With the default settings nothing is recorded until the visitor accepts.

Before you start

• You need to edit your website's HTML, or have a WordPress admin login.
• All settings are under Settings (the gear icon at the bottom of the sidebar) -> Website Tracking.

Add the tracking code

Settings, Website Tracking: copy the code from here.

1. Open Settings -> Website Tracking.
2. Under Website Tracking Code, click Copy Code. The code already contains your Company ID, which is also shown under Your Company ID.
3. Paste it into every page of your site, just before the closing </body> tag.

The code looks like this:

<script>
  window.enydeaTrackerConfig = {
    apiUrl: 'https://app.enydea.com/api/tracking',
    companyId: 'YOUR_COMPANY_ID',
    enableCookies: true,
    debug: false
  };
</script>
<script async src="https://app.enydea.com/api/files/tracker/unified"></script>

Instead of the first block you can put data-company-id="YOUR_COMPANY_ID" on the second script tag.

Warning: use the code from this screen. A script address that ends in assets/js/enydea-tracker.js does not work. If your site has one, replace the whole snippet.

WordPress

1. Click Download WordPress Plugin. The ZIP file has your Company ID built in.
2. In WordPress, go to Plugins -> Add New -> Upload Plugin, install the ZIP and activate it.
3. Open Settings -> Enydea, check the Company ID and save. The plugin tells you whether the connection worked.

The plugin does not track logged-in administrators unless you untick Exclude administrators. Debug logging writes tracker activity to the browser console.

Choose what is collected

Under Tracker behaviour -> What is collected, switch these on or off: Page views, Clicks, Scroll depth, Forms, Downloads, Video and Time on site. Time-on-site ping every (seconds) accepts 5 or more. Scroll milestones (%) is a comma-separated list. Click Save. The screen confirms that visitors pick up the change within 5 minutes.

Set the consent options

Under Tracker behaviour -> Consent:

• Ask visitors for consent is on by default. While it is on and the visitor has not accepted, Enydea records nothing, loads none of your tracking integrations, and tells Google Consent Mode that consent is denied.
• Banner text, Privacy policy link and Banner theme (Light or Dark) shape the banner. The link starts as /privacy, so enter the address of your own privacy policy.
• The banner shows Reject and Accept buttons, in English. It does not list cookie categories or the services you use. Name those in your own privacy policy.
• The visitor's choice is kept in their browser and logged with the session, page address and time.
• Let visitors withdraw consent later and Let visitors request deletion of their data are saved and sent along with each decision. They do not add buttons to the banner. For deletion requests, see Privacy and compliance tools.
• Keep visitor data for (days) is saved with your settings. Do not rely on it to delete data for you.

If you switch Ask visitors for consent off, Enydea records at once and does not load the integrations below. Do this only when your site has its own cookie banner.

Extras

Switch an extra on under Extras to configure it. Turn on one at a time and check it on your live site.

• Chat widget: a simple chat bubble with Position, Header colour, Header text, Opening message and Input placeholder. It is separate from Chats. Visitor messages are recorded as tracking events and do not create rooms in Chats. For live conversations use Chats.
• Email capture banner: a sign-up banner with Position, Button text and Banner text. The address a visitor types is recorded with the visit.
• Surveys: a popup with one fixed English question, "How likely are you to recommend this website?", answered from 0 to 10. You set Show after (seconds), Position, How often and whether to also show it when the visitor moves to leave.
• Lead scoring: points per action (page view, click, phone number click, scroll milestone, form submission, download, video play, chat started). An empty box uses the standard value shown inside it.
• Debug logging writes what the tracker decides to the browser console.

Tracking integrations

Enter IDs under Tracking Integrations. Boxes save when you leave them, or click Save Tracking Configuration. An ID in the wrong format shows a warning and is not loaded. A common mistake is an account number in the Google Tag Manager box.

"Yes" means loaded after the visitor accepts. TikTok, Pinterest, HubSpot and Custom Tracking Scripts are saved but not run. To use those tools, add them inside your Google Tag Manager container, which Enydea loads after consent.

Email tracking

Mailings sent from Enydea carry open tracking and link click tracking with UTM parameters and campaign attribution. You need no extra setup.

Where the data appears

• Dashboard: click Add Dashboard Components -> Add unified tracking for sessions and page views per day.
• Relations -> a relation -> Journey tab: first and last touch, website visits and email interactions. Enydea matches a visit to a relation when it can, for example when the visitor arrived through a link in one of your mailings. Not every visit is matched. The tab shows "No Journey Events Yet" until data exists.

Landing pages built in Enydea load the tracker automatically (Landing pages).